(Wow, to my delight! Groupism is not a word in my Microsoft Word dictionary! )
Let’s see. We have two kinds of individuals in general.
One- Individual himself/herself, of course & two- groupies who collectively define one approach which could be an outcome of a naturally-refined-generalized common interest or could be an outcome of one-person-interest for the group or even both.
Out there, I did like focus on the ‘groupie approach’ rather than the ‘individual’s approach’ since former needs our analytical eye & understanding while the later being self-conscious/aware/motivated/driven with information-experience-learning, can surely take good care of itself.
So what do groupies look for, wanting-to-be or being part of a group? Yes, like any other dealings it’s pure give & take!
Give: They render their presence in numbers & recognition to (or ‘have-faith-in’ as said so in) the Guru – their shared icon.
Take: And what they get back is a united base of belonging to a mass. A secure feeling of being associated to a set of already worked-out, existing, popularized-branded & accepted principles, which otherwise being an individual they would have to prove with time/s and action/s. Their one-person inaction can easily be eclipsed by the automated group-action in any case.
It is symbiosis and it is simple. This would reason it being an attractive deal for the takers (followers) and the whole trend of mushrooming Gurus-groups/Guru-brands around the world.
Now most of these groups are non-profit. NPGs (non-profit-groups).
“Being non-profit is neither necessary nor sufficient for an enterprise to be good and useful. I suppose you are for-profit entity and yet I would guess that the work you do adds value to society, just as the work of the corner shopkeeper or the baker who are also in it for profit. Hence it is not necessary to be non-profit to help improve welfare.
Many entities who are non-profit are distinctly harmful to society. For instance, most terrorist organizations are non-profit. Clearly being non-profit is not sufficient for human welfare.” ~ Atanu Dey on
This takes us to our next question. How do these NPGs get the ‘fuel’ to fulfill the (spiritual-materialistic-physiological-etc-etc) needs of their benefactors?
Charity!
Surprisingly, yet again we see two kinds inhere. ‘Given charity’ & ‘taken charity’. Former surfaces while the later is recessive and often spelt as ‘goodwill service’ or ‘Seva’.
Most of such NPGs fuel on both kinds. Although the percentage varies depending on the kind of people-gurus in charge & codes/principles they follow. In fact the very ratio can help us with some needful insight on the functioning, purpose/s & reliability of any of these NPGs.
‘Given charity’ comes from the richer lot of the society. While ‘taken charity’ is physical & cerebral services expected from the remaining lot. These include volunteers-usually students & those chosen ones with professions beneficial for the group’s good, followers & their families, their friends, everyone remotely associated with the group & even the curious outsiders who get pulled in right away along with their vulnerabilities.
“We welcome all with open arms & love all as our own! Jai Guru”
To promote the guru-brand, these NPGs efficiently ‘take charity’ in any form possible. Be it manual labor, arranging mass support with being physically present in gatherings, printing thousands of t-shirts, documentary-photography, video-production, post-production, designing campaigns, shooting, editing and studio facilities so on so forth.
“Nothing is impossible! Jai Guru” And everything (everyone) is for free.
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